The GleepLog

A Story of Two Products

Imagine your an investor and you are evaluating two possible products to invest in.

Product A

You’re a real estate agent and you have 20 homes on the market. With Product A You can assign a seperate number to each house.  People driving past the house can call the number on the sign to get more information about the house by pressing 1.  They can subscribe to SMS updates about open houses by pressing 2.  They can be patched through to your  cell by pressing 3 and if you don’t answer they can be directed to a voicemail box or to a live person who has access to your calendar and can schedule an appointment. 

Oh, and if they leave a voicemail it will be transcribed by a live person. 

You get flashy reports that show every call and what options they chose.  You can do A/B testing with different descriptions and test your conversion funnel just like you would with a website.  You can blast out SMS to everyone who subscribe to your updates about open houses etc.  When the house sells, you shut the number down.  No contract.

Product B

Your a business owner of some sort with a need for a PBX (even if you don’t know what that means).  With Product B you can easily provision a phone number and setup a menu of options which include announcements, menus and extensions.  Your voicemail boxes can have transcription enabled.  There are basic conferencing features and an easy to use interface.

Both systems are cloud based so you never have to worry about capacity issues.  Both have the same cost for phone numbers and for minutes.

Which one do you think it’s going to be easier to sell?  Which one is going to take market share and which one is going to struggle?