July 8, 2010
4 notes
James Siminoff: Stalker Ads
Online advertising relies heavily on the concept of relevance. The better a company can figure out the relevance of a ad to you, the higher percentage they will convert.
I am heading to Monterey, CA for a weekend trip so yesterday I was looking for rooms on Expedia. Afterwards I went to …
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gleep reblogged this from siminoff
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caterpillarcowboy reblogged this from siminoff and added:
believe it’s called “ad re-targeting”...effective innovations
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siminoff posted this
